bring out the bad ass

check out their website, it's actually pretty fun -
I like the blog part esp

There's a power in the bad ass that is both scary and attractive.

You ever noticed that some people often gravitate to dating a tough-guy, someone that doesn't necessarily follows all the conventions, but lives for the hell of it?

A guy I layed out at the beach with last month said that a few summers ago he let his hair grow long and spiked it up to a Mohawk. He walked the streets of San Francisco where he lived then, and said he'd never gotten so many invitations to get laid.

Sometimes in a creative meeting, in the bedroom, in a relationship, it's time to let aside the good-boy, the in-the-box persona, and let it rip. I'm not talking about being rude necessarily, I'm talking about going and getting what you want - being freed from restrictions. This is the genius where marvels are born at times.

If a relationship can't handle this bad ass from time to time, either 1) its not worth it anyway, or 2) you haven't made enough relational deposits into the emotional account. Perhaps there are other reasons too I'm not considering right at this moment.

Sometimes it's this very bad ass energy that's willing to break through the traditions and get you what you've always wanted. Claim the love you know is possible. Bring the value to the tribe.

In the Jungian philosophy, there exists in each of us various archetypal energies. I think the bad ass is one of them.